New Mind
Background
Liverpool New Media and Marketing Agency, New Mind was founded in 1998 by Richard Veal and Andy Abram. The company's services include web design and development, logo and brochure design, Destination Management Systems (tourism sector) and a variety of on and off-line marketing solutions. New Mind now employs 30 staff with a UK wide customer portfolio and a reputation as one of the North West's leading agencies.
Business Issues
Right from the beginning New Mind recognised the importance of efficient tracking of business processes. With a rapidly increasing and diverse customer base, multiple projects involving design, technical and marketing disciplines and conflicting deadlines, effective monitoring and control of the project process became vital to New Mind's continued growth and success. In the company's second year they grew from 3 staff implementing a handful of jobs to 10 staff working on more than 30 concurrent projects involving multiple disciplines. Efficient monitoring and control became vital to the company's continued success and growth.
Business Drivers
New Mind required a system which would combine project management with the ability to store contact information and also provide access from remote locations (home, client sites etc). Timely reporting on potential project over-runs, the ability to monitor staff time at contract, project and task level and total visibility of the sales pipeline from initial quote to project completion were all prerequisites for the ideal solution.
The Solution
iomis was selected primarily on the following criteria:
- All contact, project, sales and diary data stored in one central location
- A web-based system enables remote access to information and resources
- Project over-runs are instantly visible allowing swift action to be taken
- Projects can be tracked from initial quote stage through to implementation
- Accurate sales forecasting provided based on historical data and monthly reports
- Total overview of work-in-progress and related tasks available
The Result
Director of New Mind, Andy Abram comments:
"We estimate that the annual cost savings resulting from the implementation of iomis is in the region of £30K. The ability to collate all of the contact and financial data required within one solution eliminates the need for a separate CRM (Customer Relationship Management) or Project Management system and also automates much of the basic administration processes in collating KPI information. iomis has been an invaluable asset in the development and growth of New Mind. Our consistently high rankings in turnover growth based awards such as the Inner City 100, Deloitte Fast 50 and the Daily Post Hot 100 can all be partially attributed to our adoption of iomis".
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New Mind Case Study (164 KB) 